What kind of impression do you want to make online?
94% of website first impressions are related to design ...
Who knew first impressions were so important online too? We did. That's why we want to make sure your website design is on point and leaves a smile on your audience's faces. Let's make a lasting impression together!
Bob the Business Owner
Bob worked so hard to build his biz from the ground up - he had a fantastic product and a bunch of loyal customers, but something just felt off. He couldn't quite put his finger on it, but he knew deep down that his business was missing something important.
One day, Bob was talking with a potential customer who told him that they tried to find his company online but just couldn't find a website. The potential customer said that without a proper online presence, they just couldn't take Bob's business seriously. Bob was stunned! He had no idea that a website was such a big deal for his business.
Bob soon realized that he was missing out on a whole bunch of potential customers who were searching online for what he had to offer. He was also losing credibility with potential customers who expected to find a professional website for his business.
The Problem
Bob was missing out on potential customers and street cred, just like a lot of other biz owners with lackluster websites and online presences. A professional website is a total game-changer for a brand's success, because 50% of internet users judge a company based on its website design. A strong online presence can help you reach new customers and establish your credibility.
The Solution
Bob was in a pickle, but don't worry - we've got the solution! You see, having a website that's not only professional but also mobile-friendly is crucial in today's digital world. Around ¾ of users are more likely to return to a website if it's easy to navigate on their mobile devices. So, not only will a mobile-friendly site help Bob reach a wider audience, it'll also keep them coming back for more!
Not only does a mobile-friendly website keep Bob's visitors coming back, but having a well-designed website can also help him generate more business! It all starts with an effective call-to-action (CTA) that prompts visitors to take action and convert into customers. And with on-page SEO optimization, his website will be easily discoverable by search engines, putting him on the map for potential customers.
A fast-loading website is also key in keeping Bob's visitors engaged and interested in what he has to offer. No one likes waiting for a slow website to load, so let's make sure it is lightning fast! By combining all of these elements, Bob has a website that not only looks great, but also drives results for his business. Be like Bob and upgrade your online presence!
Samples of Our Web Design
Concrete Company Web Design
Restaurant Web Design
Law Office Web Design
Healthcare Web Design
Website Design Services
At Hackworth Marketing, we pride ourselves on our ability to provide custom WordPress website development services that are tailored to your needs. Our basic small business website design package offers an array of benefits, including up to 10 pages, 5 hours of design & development consultation, and a unique design built to your specifications. We work closely with you to ensure that your website is not only visually stunning but also optimized for maximum visibility online.
We understand the importance of responsiveness in today's digital age. That's why we ensure that your website is viewable on any device, whether mobile, tablet, or desktop. Our advanced on-page SEO, hosting/SSL set up, and Google Webmaster & Analytics integration are all included in the package, providing you with the necessary tools to expand your online presence. Additionally, for those who prefer to take charge of their website, self-managed site maintenance is also an option.
What sets us apart is our M5 implementation, which takes your website to the next level by modernizing your marketing efforts and streamlining your customer communication. With M5, you can expect a comprehensive, all-in-one solution that will help you drive more leads and conversions, all while simplifying your marketing strategy. We are committed to providing our clients with the best possible service, and we pride ourselves on our ability to deliver results that exceed their expectations. So why wait? Contact us today and let us help you take your website to the next level!
Our Basic Custom Website Package Includes the Following >>>
Is your site responsive?
Is it optimized for search engines?
Does it convert visitors into sales opportunities?
These questions must be answered by today's business owner.
Is Your Site Built for Today's Internet?
Website for businesses have been a primary function of marketing for over 20 years now. Those without a site are now in the minority. Everyone has the basic understanding that your online presence starts with a website. The question is: does that site actually perform?
Hackworth Marketing is here to help you with the right answers to those questions!
My first two website projects were in 1997/1998 when I was in college. I had no idea what I was doing and neither did the instructors teaching the classes! At that time a website was still a novelty to some extent. Much has changed in the last 25+ years. Today, the reality is that businesses have to address the elephant in the room. Is your website actually helping or hurting your business?
Mark Rowan
Director - Hackworth Marketing
Responsive Design
Now more than ever a website needs to be viewable on any device. A responsive website design means that it looks good on a mobile phone, tablet or a desktop computer. Mobile-friendly used to mean that the site had a separate site altogether e.g. mysite.mobi or mobile.mysite.com. Now, the best design practice is that your site automatically resizes based on the device that access it.
Not only is it user-friendly, but in 2015 Google announced that they reward sites that utilize responsive or mobile-friendly design. Here's an excerpt from Inc.om that year:
"While the overall takeaway is that Google wants websites to be mobile-friendly, there are two important changes to understand: 'More mobile-friendly websites in search results and more relevant app content in search results.'"
On-Page SEO
On-page SEO is another crucial part of an effective website. SEO is short for "search engine optimization" or in layman's terms: how you get found on Google.
Moz.com defines it this way, "On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized..."
This includes setting up your copy correctly and optimizing your images and graphics so that search engines can relate your site with terms that visitors are punching into their browsers.
Resist the urge to do the bare minimum when it comes to adding content and media to your site. Comparison can get you in trouble, but not when it comes to SEO! If your competitor is doing more and better optimizing, you are losing out!
Sales Automation
Website sales automation? You may think its a little too corporate for your taste. In order to get the best possible results from your site, there needs to be focus on automations and follow up.
A vast majority of sales happen after first contact. In fact, it's been stated that more than 50% of sales happen after the fifth contact!
What's that look like for a mall to medium sized local business? One step is integrating automated SMS messaging and emails to make sure your prospects don't fall through the cracks. The gold is in the follow up!
Your sales team only has so many hours in the day that they can answer calls and emails. Your website, on the other hand, never sleeps! Take advantage of your hardest working, least complaining salesman :), but make sure it is well equipped to handle the task.