Website for businesses have been a primary function of marketing for over 20 years now. Those without a site are now in the minority. Everyone has the basic understanding that your online presence starts with a website. The question is: does that site actually perform?
In other words, is your business growing because your site is built for today's internet?
Is your site responsive? Is it optimized for search engines? Does your site convert visitors into sales opportunities? These are all questions that must be answered by the 21st century business owner.
Hackworth Marketing is here to help you with the right answers to those questions!
My first two website projects were in 1997/1998 when I was in college. I had no idea what I was doing and neither did the instructors teaching the classes! At that time a website was still a novelty to some extent. Much has changed in the last 22+ years. Today, the reality is that businesses have to address the elephant in the room. Is your website actually helping or hurting your business?
Director - Hackworth Marketing
Now more than ever a website needs to be viewable on any device. A responsive website design means that it looks good on a mobile phone, tablet or a desktop computer.
Mobile-friendly used to mean that the site had a separate site altogether e.g. mysite.mobi or mobile.mysite.com. Now, the best design practice is that your site automatically resizes based on the device that access it.
Not only is it user-friendly, but in 2015 Google announced that they reward sites that utilize responsive or mobile-friendly design. Here's an excerpt from Inc.om that year:
"While the overall takeaway is that Google wants websites to be mobile-friendly, there are two important changes to understand:
'More mobile-friendly websites in search results and more relevant app content in search results.'"
On-page SEO is another crucial part of an effective website. SEO is short for "search engine optimization" or in layman's terms: how you get found on Google.
Moz.com defines it this way, "On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized..."
This includes setting up your copy correctly and optimizing your images and graphics so that search engines can relate your site with terms that visitors are punching into their browsers.
Resist the urge to do the bare minimum when it comes to adding content and media to your site. Comparison can get you in trouble, but not when it comes to SEO! If your competitor is doing more and better optimizing, you are losing out!
Website sales automation? You may think its a little too corporate for your taste. In order to get the best possible results from your site, there needs to be focus on automations and follow up.
A vast majority of sales happen after first contact. In fact, it's been stated that more than 50% of sales happen after the fifth contact!
What's that look like for a mall to medium sized local business? One step is integrating automated SMS messaging and emails to make sure your prospects don't fall through the cracks. The gold is in the follow up!
Your sales team only has so many hours in the day that they can answer calls and emails. Your website, on the other hand, never sleeps!
Take advantage of your hardest working, least complaining salesman :), but make sure it is well equipped to handle the task.