SEO Services Chesapeake, Virginia | Hackworth Marketing

Local SEO Services

Everybody wants to be noticed. That's what we do. We help businesses get noticed online.

​Hackworth Marketing offers exclusive local search engine optimization or SEO services to businesses in Chesapeake, VA as well as throughout Hampton Roads. Exclusive means we only work with one company within each particular market we serve. One plumber, one home remodeler, one dog catcher ... you get the idea.

There are a several tasks, action items, things to do, etc. that a business can do to get better search engine results. Those activities are broadly couched under the terms onpage optimization and offpage optimization.

Read along to get a little more insight on what that means. If you are ready to get started on your local SEO optimization, don't hesitate to contact us.

Onpage Optimization

According to the defacto expert of all things SEO, Rand Fishkin, CEO of Moz, says that there no such thing as a "perfectly optimized" page but there are some elements your website should try to include to make it more search engine friendly:

  • Title and meta elements
  • Bot accessible technology
  • Uniquely valuable content
  • Pages that are built to be shared
  • Phenomenal user experience
  • Keyword targeted
  • Multi-device targeted or responsive
  • Metadata inclusive

Offpage Optimization

Offpage SEO is often simply referred to as link building which is finding other sites to link to your website. To get the most out of offpage, it has to go beyond this concept. While somewhat complicated, Joshua Hardwick of Ahrefs took at stab at defining the top 6 strategies of offpage SEO:

  • Contributing to your audience's ​online community
  • Guest blogging on other sites
  • Building mutually beneficial relationships
  • Citations, NAP*, reviews, etc. for local SEO
  • Co-citations + co-occurrence
  • Advertising (Yes, plain ole ads)

*NAP - Name, address, phone number: these are business listings on websites like the Yellow Pages, Yelp, Manta and many other similar pages.

Let's Demystify Success Online

There are a lot of things happening in order to make your website "pop" on local search engine results. We know it can be a little daunting and that is why we're here to talk. Let's talk it out. Click the link to fill out a form or give us a call at 757-416-6109 and we'll demystify what it means to be successful online.