PAID ADVERTISING MANAGEMENT
Reach the Right Customers When They’re Ready to Act
Hackworth Marketing plans and manages targeted advertising campaigns that help businesses reach qualified prospects, generate website traffic and create more opportunities for calls, inquiries and sales.
THE CHALLENGE
Paying for Clicks Is Easy. Turning Them Into Customers Takes Strategy.
A campaign can generate traffic without producing meaningful results. Poor targeting, unclear ads and weak landing pages can quickly consume your budget while delivering inquiries that are too expensive, unqualified or nonexistent.
Effective PPC management connects every part of the campaign—from the audience and search terms to the advertisement, landing page and follow-up.
Reach Qualified Prospects
Get your business in front of people actively searching for what you offer.
Communicate Clearly
Compelling ad copy and landing page that build trust and drive action.
Make Every Click Count
Continuous optimization to improve performance and maximize your return.
PPC Campaigns Built Around Your Goals
We create and manage paid advertising campaigns tailored to your business, your audience and your growth goals.
Keyword & Audience Research
Find the right people with the right intent.
Campaign Setup
Structure campaigns for your business goals.
Ad Creation
Compelling, relevant ad copy and creative.
Landing Page Guidance
Make the most of your clicks with high-converting pages.
Ongoing Optimization
Refine and improve performance over time.
Reporting & Analytics
Clear insights and next steps.
Choose the Right Advertising Channel
We help you choose the best mix of channels based on your business, your audience and your goals.
Google Search Ads
Capture high-intent customers searching for your products or services.
Display & Remarketing
Stay visible and bring people back after they've visited your site.
Paid Social Ads
Reach new audiences on platforms like Facebook and Instagram.
From Search to Customer
A connected process that turns clicks into real business opportunities.
Search
A potential customer searches for a solution.
Ad
They see your ad with a compelling message.
Landing Page
They click through to a relevant landing page.
Inquiry
They fill out a form of contact your directly.
Follow-Up
You follow-up and turn them into a customer.
A Straightforward PPC Process
Define the Goal
We learn about your business, objectives and target audience.
Build the Campaign
We set up and launch campaigns with the right targeting, messaging and landing pages.
Optimize Performance
We monitor results, make data-driven improvements and look for new opportunities.
Your Budget & Results: In One Place
Your advertising budget typically includes ad spend (paid directly to the advertising platform) and management. We're transparent about costs and focused on making it work as hard as possible for your business.
Ad Spend
Paid directly to the ad platform (e.g., Google, Meta)
Management
Strategy, setup, monitoring and ongoing optimization
Clicks
Conversions
Cost per Lead
Qualified Traffic
EXPERIENCED GUIDANCE
A More Strategic Approach to Paid Advertising
Successful paid advertising requires more than launching a few ads and watching the clicks come in. It takes thoughtful targeting, clear messaging, ongoing optimization and an understanding of how each campaign supports your broader business goals.
Your campaigns are managed by a Google Ads-certified specialist and supported by the Hackworth Marketing team. We focus on practical recommendations, clear communication and responsible campaign management—so you understand how your advertising budget is being used and what your campaigns are working to accomplish.
Campaigns managed by a Google Ads-certified specialists.
Paid Advertising FAQs
Pay-per-click advertising allows your business to appear in sponsored placements across search engines, websites and social media platforms. You typically pay when someone clicks your advertisement.
We manage campaigns across platforms such as Google Ads, Facebook and Instagram. We’ll recommend the channels that best align with your audience, goals and budget.
Your recommended budget depends on your industry, competition, geographic reach and campaign goals. We’ll help you establish a practical budget based on the opportunities available in your market.
No. Your advertising budget is paid directly to the advertising platform and is separate from Hackworth Marketing’s campaign-management fee.
Paid advertising can begin generating traffic soon after launch, but meaningful performance data takes time to develop. We continually review results and refine targeting, messaging and budget allocation as the campaign progresses.
No advertising provider can responsibly guarantee specific results. Performance depends on several factors, including your offer, competition, budget, website, landing page and follow-up process. We focus on building well-managed campaigns and improving performance over time.
Not always, but sending visitors to a focused landing page often improves campaign performance. We’ll review your existing website and recommend whether a dedicated page or other improvements are needed.
We track relevant activity such as clicks, calls, form submissions, appointments and other conversions whenever the necessary tracking is available. You’ll receive clear reporting and recommendations based on campaign performance.
Your campaigns are managed by a Google Ads-certified advertising specialist and supported by the Hackworth Marketing team.