Reviews are essential but just scratch the surface for your business online. The rest of the marketing system doesn't matter if you don't get this right. Make sure your website,  GMB, social and more are optimized before moving on to resell.

The final stage of the R4 Framework is retarget. We have identified those prospects in our Reach campaigns that are most likely to take action. Now we focus retargeting campaigns to encourage them to take the next step and become paying customers.

Now that reputation is in order you can begin to focus on reselling your products and services to you existing customer base. Email marketing, SMS, follow up and reactivation campaigns, giveaways and more help sell more to those that already love you. 

Reach is where you can expand and find new prospects. Whereas resell is an easier win, reach takes more investment to win initial business from a new customer. Effective ad campaigns, social media management and SEO are great options for this stage.