Content Management - Chesapeake, VA | Hackworth Marketing

Content Management

They say content is king. Who is the guy that controls the king? That would be us.

​Content management comes down to populating a website with helpful, educational and relevant information that your current or potential customers are looking for. Developing the right kind of content will help establish you as an expert in your field. (We already know you are. The rest of the world just needs to know!)

Wikipedia gets all technical on us and says that content managment is "is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium."

For our purposes content development and management includes creating website pages, blog posts, landing pages, infographics, email marketing and video production. Email and video are two particularly powerful mediums that if used effectively can produce great results in communicating with customers. In other words, it's a great way to make more money for your business. Contact us now if you have questions about this!

content management

We pay particular attention to email and video marketing in our efforts to improve the online results of the businesses we partner with. Just like all of our other digital marketing services we limit ourselves to one company per market. This ensures that we are creating unique, relevant content that delivers actionable results. We want our business partner to be as successful as possible!

Mark Rowan

Director - Hackworth Marketing

Email Marketing

More than likely you get multiple emails each week from businesses desiring that you interact with their electronic mail and eventually purchase something. While you may periodically purge your email by going on an "unsubscribe" binge (we all do), email marketing is not going anywhere anytime in the near future.

The fact is that three-quarters of companies surveyed agree that email marketing offers a "excellent" to "good" return on investment (ROI). In addition, by 2020 email use worldwide will top 3 billion people. That's 3,000,000,000!

Mobile is also a very important consideration in email marketing as two-thirds of emails are read on smartphones or tablets. If you're not optimizing emails for mobile devices you are missing out on the majority of your audience!

video marketing

Video Marketing

We believe that video marketing is the most powerful way to reach the people you want to do business with. We are not alone in that belief. There are actual facts to back up this claim! YouTube reports that mobile video consumption rises 100% every year!

Video allows for multiple ways of communicating in one source: still images, moving images, text and sound. No smell or touch ... yet!

Video paired with email marketing can lead to impressive results. Video in an email leads to 200-300% increase in click-through rate! Along the same lines, video on a landing page can increase conversion by 80%

Here's another impressive stat: 65% of executives visit a company website and 39% call a vendor after viewing a video. Video works! Are you using it effectively. If not give, us a call ... 757-416-6109!

Let's Demystify Success Online

There are a lot of things happening in order to make your website "pop" on local search engine results. We know it can be a little daunting and that is why we're here to talk. Let's talk it out. Click the link to fill out a form or give us a call at 757-416-6109 and we'll demystify what it means to be successful online.